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Dog

The PAWS Story: Finding Peace, Together 

A Personal Story from Our Founder 

 

PAWS: Peace and Wellness for Dogs was born from a deeply personal journey. During a challenging life transition, I found myself navigating a new path and realized that my dog, Duchess, a 4-year-old standard poodle, was adjusting right alongside me. While I explored meditation, affirmations, and other tools to find peace, I noticed Duchess needed support, too. New environments and separation anxiety were as hard on her as they were on me.

 

That’s when I discovered the calming power of natural hemp-based treats and oils. These products helped Duchess relax, and in turn, brought me peace. This mutual healing inspired me to create PAWS, a brand dedicated to helping other dog parents experience the same transformative connection and calm.

 

At PAWS, we believe in the beauty of the dog-parent bond. Our core values are rooted in community, mental health, and the shared journey of wellness. Our products are designed with both dogs and their parents in mind. Using natural, hemp-derived CBD, we offer an alternative to heavy medications, helping dogs manage anxiety in moments like thunderstorms, fireworks, car rides, or adjusting to new homes. 

 

At PAWS, we’re empowering people to build their own peaceful worlds—starting with the special relationship they share with their dogs. Together, we can cultivate a more peaceful, connected, and loving community for everyone.

CEO. Dog Mom. Peace Enthusiast.

Danielle Gray
Co-Founder/CEO

Danielle Gray, MBA is the proud dog mom of Duchess, a four-year old standard poodle. She partners her value for peace and work-life balance with her love for dogs as CEO of PAWS.

 

Known for her relatability and humor, Danielle brings her experience as CEO of her marketing firm keynote speaker to lead overall strategy, marketing, sales and operations.

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